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The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.
The following objectives are designed to meet Keiser University’s mission and its goals:
|Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)|
|Introduction to Communication Studies||3.0 credit hours|
|Introduction to Social Media Platforms||3.0 credit hours|
|Entrepreneurship||3.0 credit hours|
|Principles of Management||3.0 credit hours|
|Introduction to Marketing||3.0 credit hours|
|Human Resource Management||3.0 credit hours|
|Behavioral/Social Science (6.0 credit hours)|
|Political Science||3.0 credit hours|
|Introduction to Psychology||3.0 credit hours|
|Sociology||3.0 credit hours|
|Strategies for Success||3.0 credit hours|
|Communications (3.0 credit hours)|
|Speech Communication||3.0 credit hours|
|Computers (3.0 credit hours)|
|Introduction to Computers||3.0 credit hours|
|English (6.0 credit hours)|
|English Composition I||3.0 credit hours|
|English Composition II||3.0 credit hours|
|Humanities/Fine Arts (3.0 credit hours)|
|American Literature||3.0 credit hours|
|English Literature||3.0 credit hours|
|Mathematics (6.0 credit hours)|
|College Algebra||3.0 credit hours|
|College Mathematics||3.0 credit hours|
|Applications of Mathematics||3.0 credit hours|
|Statistics||3.0 credit hours|
|Natural Science (6.0 credit hours)|
|General Biology||3.0 credit hours|
|Advanced Biology||3.0 credit hours|
|Environmental Science||3.0 credit hours|
|Integrated Marketing Communications Upper Division Courses (42.0 credits)|
|Interpersonal Communications||3.0 credit hours|
|Business and Professional Communication||3.0 credit hours|
|Cross-Cultural Communication||3.0 credit hours|
|Media Theory and Effects||3.0 credit hours|
|Political Communication||3.0 credit hours|
|Introduction to Communication Research||3.0 credit hours|
|Communication Law and Ethics||3.0 credit hours|
|Public Relations Campaigns||3.0 credit hours|
|Multimedia Writing||3.0 credit hours|
|Sales and Sales Management||3.0 credit hours|
|Consumer Behavior||3.0 credit hours|
|Advertising and Promotional Management||3.0 credit hours|
|Marketing Strategy||3.0 credit hours|
|Internship OR Capstone||3.0 credit hours|
|Additional Major Courses If Not Taking Public Relations Concentration (18.0 credit hours)|
|Conflict Resolution||3.0 credit hours|
|Service Marketing||3.0 credit hours|
|E-Marketing||3.0 credit hours|
|Industrial/Organizational Psychology||3.0 credit hours|
|Project Management||3.0 credit hours|
|International Business||3.0 credit hours|
|Public Relations Concentration (18.0 credits)|
|Strategic Storytelling and Digital Content Creation||3.0 credit hours|
|Public Relations and Event Planning||3.0 credit hours|
|Sports Communication||3.0 credit hours|
|Crisis Communications||3.0 credit hours|
|Managing Media Relations||3.0 credit hours|
|International Public Relations||3.0 credit hours|
|Upper Division General Education Courses (12.0 credit hours)|
|Management Information Systems||3.0 credit hours|
|Professional Writing||3.0 credit hours|
|Critical Thinking||3.0 credit hours|
Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.
Not yet reviewed by ACBSP.
My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success.
Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.
The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.
If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.
The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.
The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.
Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…
Without the education I received at Keiser University, I would not be where I am today!
I not only received an excellent education but also encouragement and training that built my self-confidence every day.
I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.
Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.? The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.
It has been great attending and graduating from Keiser University.? Because of the small class sizes, I was able to build good relationships with classmates and professors.? The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.
Attending Keiser University and getting my degree was the best decision I have ever made.? The small class sizes and personalized attention helped me get my degree quickly.? The hands-on experience and the education landed me a job at a neighboring law firm.
I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.? I feel like I’m part of a family here, not just a number.
After being denied for several promotions at my current employer, I decided that I needed to further my education.? Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.
Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.
Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.
My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the?Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.
The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.
I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.